The “Power” of Gus

Over the past week, Coldplay and Nickelback provided lessons in creating and cultivating your brands in social media.  The main idea is, by combining what Michael Wagner and the Ad Mavericks gang have written, that if you continue to create and cultivate your brand, the more people will gravitate towards it, via traditional or social media.  I don’t…

Don’t forget to “brand” what you do best

I’m not sure if I want to offer an opinion of “LeBronapalooza” as LeBron James’ primetime announcement of what team he will play for draws near this evening.  I’m having too much fun re-watching Lindsay Lohan’s reaction to being sentenced to jail for 90 days for violating her probation and not reporting every week to…