His nickname is Joey Brackets.
He loves making predictions.
This is his favorite time of the year. People love him or hate him, but when he pops his head on your TV set, everyone stops to watch him.
He’s not a political pundit or a dabble with a mystery ball.
Joey Brackets is obsessed with a science called “Bracketology.” He even teaches a college course on it. Seriously, there is a class on Bracketology.
Joe Lunardi has created a niche and a brand out of studying teams, their schedules, and how well they play as the NCAA tournament approaches. It’s all trends: who’s stumbling, who’s rising, who needs to win, and who can’t afford to lose.
ESPN leans on every word he says because his track record (allegedly) is solid. Nevertheless, Lunardi loves this time of the year.
This is where he makes his money and people find out who he is.