A Lesson in Good P.R.: Waterloo & RAYGUN

Mayor Clark, you should hire me to do your PR from now on!

Atta boy, Buck!  I told you it wouldn’t hurt to reach out to RAYGUN and come up with a better slogan.

Now, if you don’t mind, please send me an email and thanking me for helping you!

"Just 'Loo It!" for Waterloo!

Ladies and gentlemen, this is how you make a negative PR into a positive PR for you, your company, or your city.

Nice job Waterloo!

2 Comments Add yours

  1. TCMSM says:

    Mike, you are more than welcome! It had to take some prodding and some emails and letters from people who felt Mayor Clark should reconsider the decision the city council and him made.

    It feels good as a W’loo native that everyone ended up as big winners.

    Next up: Mayor Cownie, we’re looking at you! 😉

  2. Mike from RAYGUN says:

    thanks for the follow-up, man ….. it was cool for Waterloo to reach out to us about doing a new shirt. it’s always sad when the negative stuff gets coverage but positive things plug along unnoticed. the Mayor of Des Moines has never reached out to us or even been the store here (and we’re only a block away from him). so any city that wants to doing something positive, we’re always on board for that.

    thanks for the blog, too! Des Moines needs all the coverage it can get!

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